WELCOME TO BROLL MEDIA
WELCOME TO BROLL MEDIA
WELCOME TO BROLL MEDIA
Dignitas Fortnite
Channel Audit, Macro Strategy
Overview
In July of 2023, Dignitas approached us to identify their shortcomings on the Fortnite dedicated YouTube channel.
With the expansion of unreal editor within the Fortnite client, Dignitas among other organisations and creators were keen to capitalise on a new oppurtunity for massive monetary gain and expansion within the niche, and they wanted to make sure they were best positioned to make the most of it.
Dignitas Fortnite
Channel Audit, Macro Strategy
Overview
In July of 2023, Dignitas approached us to identify their shortcomings on the Fortnite dedicated YouTube channel.
With the expansion of unreal editor within the Fortnite client, Dignitas among other organisations and creators were keen to capitalise on a new oppurtunity for massive monetary gain and expansion within the niche, and they wanted to make sure they were best positioned to make the most of it.
Dignitas Fortnite
Channel Audit, Macro Strategy
Overview
In July of 2023, Dignitas approached us to identify their shortcomings on the Fortnite dedicated YouTube channel.
With the expansion of unreal editor within the Fortnite client, Dignitas among other organisations and creators were keen to capitalise on a new oppurtunity for massive monetary gain and expansion within the niche, and they wanted to make sure they were best positioned to make the most of it.
The Project
BRoll Media put together two different resources that would first identify where the existing operation had found sticking points, in both the production phase, and then in the analytics phase. Teaching the team how to better structure their videos for retention, how to more effecitvely put together hooks, etc.
The second document would outline the exact creative direction Dignitas should implore moving forward to best position themselves within the overall Fortnite niche, skewing away from the competitive gaming focus and allowing their content to be more broadly appealing to the wider casual demographic.
The Project
BRoll Media put together two different resources that would first identify where the existing operation had found sticking points, in both the production phase, and then in the analytics phase. Teaching the team how to better structure their videos for retention, how to more effecitvely put together hooks, etc.
The second document would outline the exact creative direction Dignitas should implore moving forward to best position themselves within the overall Fortnite niche, skewing away from the competitive gaming focus and allowing their content to be more broadly appealing to the wider casual demographic.
The Project
BRoll Media put together two different resources that would first identify where the existing operation had found sticking points, in both the production phase, and then in the analytics phase. Teaching the team how to better structure their videos for retention, how to more effecitvely put together hooks, etc.
The second document would outline the exact creative direction Dignitas should implore moving forward to best position themselves within the overall Fortnite niche, skewing away from the competitive gaming focus and allowing their content to be more broadly appealing to the wider casual demographic.
The biggest issue Dignitas faced was making their concepts too niche, and this was also then reflected in the packaging. By alienating the largest part of the Fortnite community, the casual gamer, they significantly shrunk their potential demographic.
With the help of BRoll, they have now identified the issues they need to fix moving forward, and are now in a much better position to utilise the massive independent creators they have on their roster.
The biggest issue Dignitas faced was making their concepts too niche, and this was also then reflected in the packaging. By alienating the largest part of the Fortnite community, the casual gamer, they significantly shrunk their potential demographic.
With the help of BRoll, they have now identified the issues they need to fix moving forward, and are now in a much better position to utilise the massive independent creators they have on their roster.
The biggest issue Dignitas faced was making their concepts too niche, and this was also then reflected in the packaging. By alienating the largest part of the Fortnite community, the casual gamer, they significantly shrunk their potential demographic.
With the help of BRoll, they have now identified the issues they need to fix moving forward, and are now in a much better position to utilise the massive independent creators they have on their roster.
27k
Subscribers Before
???
Subscribers After
2.4m+
Channel Views Before
???
Channel Views After
27k
Subscribers Before
???
Subscribers After
2.4m+
Channel Views Before
???
Channel Views After
27k
Subscribers Before
???
Subscribers After
2.4m+
Channel Views Before
???
Channel Views After
