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Full Squad Gaming Tour of America

Brand Identity Development


The FSG “Gaming Tour of America” presented by Energizer, is a cross-country tour where the talent from Full Squad Gaming embarks on a road trip across the United States to interview and meet with some of the largest names in the gaming industry. The squad created a variety of content ranging from interviews, IRL content, and livestreams. They pulled the undivided attention of gaming Twitter and TikTok for two straight weeks.

Full Squad Gaming Tour of America

Brand Identity Development


The FSG “Gaming Tour of America” presented by Energizer, is a cross-country tour where the talent from Full Squad Gaming embarks on a road trip across the United States to interview and meet with some of the largest names in the gaming industry. The squad created a variety of content ranging from interviews, IRL content, and livestreams. They pulled the undivided attention of gaming Twitter and TikTok for two straight weeks.

Full Squad Gaming Tour of America

Brand Identity Development


The FSG “Gaming Tour of America” presented by Energizer, is a cross-country tour where the talent from Full Squad Gaming embarks on a road trip across the United States to interview and meet with some of the largest names in the gaming industry. The squad created a variety of content ranging from interviews, IRL content, and livestreams. They pulled the undivided attention of gaming Twitter and TikTok for two straight weeks.

One of our talented graphic and branding designers, had the pleasure of creating the visual identity for this project, and worked closely with the Squad to come up with the assets needed for this tour.

One of our talented graphic and branding designers, had the pleasure of creating the visual identity for this project, and worked closely with the Squad to come up with the assets needed for this tour.

One of our talented graphic and branding designers, had the pleasure of creating the visual identity for this project, and worked closely with the Squad to come up with the assets needed for this tour.

Brand Logo
Tour bus Photo
YouTube Banner
Tour Bus Model

The bus consisted of multiple early concepts and ideas, and he tried to create something that would catch anyone’s eye if they saw the bus on the road. They ended up featuring the Squad on the side of the bus and also placed the “Gaming Tour of America” logo next to them. They then used the Energizer bunny to finish this design. The logo was slightly revamped from the previous bus tour, and this time he decided to use Energizer’s brand identity to create this version of the logo.

T Shirt Design
Xbox Series S/X Controller Design

These ideas were then used to design the FSG x Energizer controller, which also used the Energizer pink color as a base. The social assets were designed to help showcase the Squad, and also closely followed Energizer’s brand identity fused with Full Squad Gaming.

Brand Logo
Tour bus Photo
YouTube Banner
Tour Bus Model

The bus consisted of multiple early concepts and ideas, and he tried to create something that would catch anyone’s eye if they saw the bus on the road. They ended up featuring the Squad on the side of the bus and also placed the “Gaming Tour of America” logo next to them. They then used the Energizer bunny to finish this design. The logo was slightly revamped from the previous bus tour, and this time he decided to use Energizer’s brand identity to create this version of the logo.

T Shirt Design
Xbox Series S/X Controller Design

These ideas were then used to design the FSG x Energizer controller, which also used the Energizer pink color as a base. The social assets were designed to help showcase the Squad, and also closely followed Energizer’s brand identity fused with Full Squad Gaming.

Brand Logo
Tour bus Photo
YouTube Banner
Tour Bus Model

The bus consisted of multiple early concepts and ideas, and he tried to create something that would catch anyone’s eye if they saw the bus on the road. They ended up featuring the Squad on the side of the bus and also placed the “Gaming Tour of America” logo next to them. They then used the Energizer bunny to finish this design. The logo was slightly revamped from the previous bus tour, and this time he decided to use Energizer’s brand identity to create this version of the logo.

T Shirt Design
Xbox Series S/X Controller Design

These ideas were then used to design the FSG x Energizer controller, which also used the Energizer pink color as a base. The social assets were designed to help showcase the Squad, and also closely followed Energizer’s brand identity fused with Full Squad Gaming.